So what is the threat to traditional radio?  Commercial free listening. Although traditional radio offers variety and new music choices in a genre listeners are interested in, Cloud offers similar features without the disruption of commercials.

In an era where finding the right mediums for advertisers to advertise is more challenging than ever before, Cloud creates another blip in the marketing plan. So should an advertiser continue to advertise on traditional radio? The short answer is yes, depending on the target market they are looking to reach and the type of business they are looking to promote.

There really is no crystal ball when it comes to advertising and finding the right mediums, but cost-benefit, target market and return on investment need to be considered whenever an advertiser is considering an advertising venue. Even with all the threats to music and music listening options, talk radio advertising continues to be a strong venue as there are less threats to talk radio streaming audio.

For more information about Cloud, visit http://www.azcentral.com/business/consumer/articles/2011/03/29/20110329Amazon-unveils-cloud-music-service.html

User names are available on a first come basis so go to facebook to administrate your site and be sure to add a username that correlates to your business. Our username is http://www.facebook.com/mbaforaday versus the auto generated name that facebook assigns to your business.

If you don’t snag your username for facebook, someone else just may and although facebook has the right to boot them off for squatting, save yourself some grief by securing your username for your business facebook page today.

Not sure how, give us a call and we’ll help you out. 877-509-7755 or www.mbaforaday.com – better yet, contact us through facebook at http://www.facebook.com/mbaforaday and send us a message.

A Quick Response Code may just revolutionize your marketing and advertising. According to Wikipedia, a QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

That’s a lot of blah, blah, blah…but the reality is, a QR code may just change the way people market and advertise their businesses. In this high tech world of smart phones, more and more people – roughly 42% of Americans own a smart phone. This data comes from MobiHealthNews, and the trend is expected to continue to grow.

Because so many people are upgrading to smart phones, the QR code revolution will certainly take over how we market ourselves.

What is a QR Code and how does it work?
A QR code looks like a bar code. But for all intents and purposes the more important thing about this bar code is that when it is scanned by a smartphone app specifically designed to read QR codes, it can bring up your listing on Google places. This listing is rich with information about your business, including all the pertinent information such as your address, phone, and even a working link to your website. You can include information about your business services, your hours of operation, and even list coupons and specials. When someone uploads your QR code, they can get that snapshot of information about your business and more importantly, can link to your website all with the press of a button.

QR Codes are similar to Microsoft tags, but in our opinion, better because of the integration with Google places.

Setting up your QR Code
The process is a bit complex, to set up the code. It involves claiming your Google map, receiving a special postcard from Google, entering the PIN number into an account and generating the code. Once you have your code, you then need to establish the information on your page.  You first need to download the QR code reader app. Then scan it with your phone – you scan it by taking a picture of the code. It’s actually quite simple once you get the hang of it.  When you scan a QR Code, it actually goes to your google places listing.

Using your QR Code in Advertising.

Maximize your branding and simplify your ads using QR Codes. Using a QR Code, your ad will pop!

Want One? Need Help Creating Ads that POP AND Want to get Your business Found on the Internet?
We just recently launched an web presence package that includes the setup and integration of QR codes. The program / package is very reasonably priced and includes everything you’d need to get found on the Internet. Contact us today…

Remember, if you’re not getting found, your competition probably is!!

Any Questions?
If you have any questions please contact us by email at info@mbaforaday.com or at 877.509.7755.

1)      Pick the right location – just like in marketing, location is the key. If the venue is too far off the beaten path – unless it is a dynamic destination, you’ll likely get less in terms of participation and as a result, less revenue to your event

2)      Select a theme for your event – When you pick a theme, you can build excitement around the theme and it actually becomes easier to plan the event with theme related materials

3)      Communicate with visually appealing collateral pieces – full color posters, invitations, emails, postcards and more will help your event stand out from the crowd

4)      Know your audience and target market – similar to regular marketing, event marketing requires that you know who you are targeting to attend your event. Depending on the age or ethnicity of your constituents, be sure the music, theme and food appeal to your group

5)      Plan, plan, plan – plan for the day of the event with a timeline of events to occur. This coordination component makes for a good or a bad event. Plan out exactly what is to happen and when so that there are as little surprises as possible

6)      Plan for surprises – as much as you will plan your event and the day of event activities, surprises will occur – what if you need to call 911, what if there’s a fight, what if someone is  drunk at your event? Planning for surprises or the what ifs can help you plan a little further in case something goes wrong. Of course, you cannot plan for everything but a little more in depth planning will help you feel like you are ready for anything

7)      Event insurance – most often overlooked component of an event is event insurance. Events cost a lot of up front money and if something happens, like a catastrophic event, your money goes right down the drain. Event insurance can protect you from losing your investment in your event and protect you and your guests in the case of something happening before, during or after the event

8)      Relax and enjoy the day. After all the planning and coordination, it’s important to relax and enjoy the event as much as possible. Surprises will happen but oftentime, no one will notice if there are minor infractions. Keep the worry to a minimum and just enjoy it as it comes. Your guests will hardly notice in most cases if something goes wrong, so just enjoy that they are going to have the time of their lives.

Kristen Boie is the CEO of MBA for a Day Events – an event marketing firm located in Rhode Island.  Her firm plans nonprofit fundraisers and corporate events.

We enjoy this aspect of our business because it helps us help those organizations that have limited resources. And, we base our fees on the success of the event – so we’re successful only if your event is successful.

non profit and commercial event planning specialists-877-509-7755